How To Time The Stock Market Using Media Sentiment

Investor sentiment and analysis of media coverage are new frontiers to explore in understanding stock market gyrations. The news unconsciously affects investor behavior, which in turn moves the stock market. Thus analyzing investor behavior could potentially reap enormous profits, says behavioral finance expert Richard Peterson , a board-certified psychiatrist and CEO of MarketPsych in San Luis Obispo, Calif. Peterson’s new book, Trading on Sentiment: The Power of Minds Over the Markets, expl...